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Tuesday, December 28, 2010
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Saturday, December 11, 2010
9 Tricks I Used To Triple My AdSense Earnings In 30 Days
I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month… back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it.
Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites.
In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.
Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).
Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.
I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.
Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.
Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.
All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.
I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.
To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.
Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.
You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.
I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.
You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.
Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites.
In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.
1. I added units to my Big Websites
Daily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well.Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).
Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.
2. I added units to my Small Websites
As many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hosted platforms like Blogger, and others are self hosted sites that I abandoned along the way. Most of these sites still get traffic, however. Not much, but combined the numbers get decent.I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.
Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.
3. I used the Large Units
If you want to make money with AdSense you’ll inevitably need to use one of these units: the 336×280 large rectangle, the 300×250 rectangle, the 120×600 large skyscraper or the 728×90 leaderboard.Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.
All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.
4. I placed the Units above the Fold
My first trial was to place the 336×280 large rectangle between the post and the comments section of my blogs. The results were OK. I then decided to try placing them below the post titles for one week, and the CTR skyrocketed. In fact I still need to find a placement/unit combination that will beat placing a 336×280 unit below post titles.I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.
5. I Focused on Organic Traffic
My main concern with adding a large AdSense unit right below my post titles was that some of the loyal readers could get annoyed with it. At the same time I knew that loyal readers become ad blind quite fast, and that the bulk of my money would come from organic visitors (i.e., people coming via search engines to my posts).To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.
6. I started using AdSense for Search
I was not sure how much money I would be able to make with AdSense for Search, but I was not happy with the search results provided by WordPress, so I decided to give it a shot anyway.Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.
7. I started using AdSense for Feeds
Another AdSense product I decided to try was the AdSense for Feeds one. I opted to display the ads below my feed items (you can also place them on top, but this would be too intrusive in my opinion). The results here were pretty good, both in terms of CTR and earnings.You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.
8. I played around with section targeting
Section targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.
9. I tested with Different Colors and Fonts
If you enabled both image and text ads on your units you should be able to customize the colors and fonts. I did some testing with both of these factors, and it helped to increase the numbers. Nothing dramatic, but it was definitely worth my time.You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.
5 Ways to Increase Your AdSense Earnings
Looking to increase your AdSense earnings? Here are 5 simple tips that will work for almost any AdSense publisher. If you're not already doing these things, you're leaving money on the table.
1. Get More Traffic: The best way to make more money in almost any online venture is to get more eyeballs to your sites. There is usually a direct relationship between traffic and earnings (discounting temporary spurts due to being featured on Digg, Propeller, or other social marketing sites). If you want to make more money, attract more traffic.
2. Display Fewer Ads Per Page: Many AdSense publishers display as many ads as they can on a page. AdSense policies allow you to display up to three ad units, each with up to four ads. But the ads are displayed in order of payout, so the first ad (topmost or leftmost) in the first ad unit pays the most, followed by the second, etc. By the time you reach the ads in the third unit, the payoff has usually dropped quite dramatically so that any clicks on those ads will make you substantially less than clicks on the first few ads. Displaying one or two ad units instead of three and making sure the ads are displayed prominently within or around the content leads to higher per-click earnings.
3. Blend The Advertisements: You can get higher click through ratios (CTRs) by making sure the ad units blend into the content. This means their background colors should match the background colors of their surroundings, which would normally be white, and that the link color for the titles matches the color of all the other hyperlinks on the page. By drawing less attention to the ads and making them seem like they are just part of the content, you'll get more clicks.
4. Target Higher-Paying Keywords: Many AdSense publishers focus their content on the so-called "high-paying keywords" that garner multiple dollars per click. But those topics are rare and extremely competitive. Many advertisers don't even place those kinds of bids on the content network (AdSense), reserving them exclusively for the ads that get shown on the search network (search result pages). That said, you still want to think about the topics you're writing about. A lot of keywords are worth only a few cents per click. You want keywords that are worth 25 or 50 cents per click. This doesn't mean your overall niche has to change, just that you need to choose more profitable keywords within the niche. For example, instead of "cooking a turkey", write about "cooking schools".
5. Add More Content: The easiest way to increase your earnings is to add more content. It gets you more traffic (see #1 above) but it also adds "stickyness" to your site, ensuring that visitors read your content and that they come back. This gives you more opportunities to get clicks from those visitors.
1. Get More Traffic: The best way to make more money in almost any online venture is to get more eyeballs to your sites. There is usually a direct relationship between traffic and earnings (discounting temporary spurts due to being featured on Digg, Propeller, or other social marketing sites). If you want to make more money, attract more traffic.
2. Display Fewer Ads Per Page: Many AdSense publishers display as many ads as they can on a page. AdSense policies allow you to display up to three ad units, each with up to four ads. But the ads are displayed in order of payout, so the first ad (topmost or leftmost) in the first ad unit pays the most, followed by the second, etc. By the time you reach the ads in the third unit, the payoff has usually dropped quite dramatically so that any clicks on those ads will make you substantially less than clicks on the first few ads. Displaying one or two ad units instead of three and making sure the ads are displayed prominently within or around the content leads to higher per-click earnings.
3. Blend The Advertisements: You can get higher click through ratios (CTRs) by making sure the ad units blend into the content. This means their background colors should match the background colors of their surroundings, which would normally be white, and that the link color for the titles matches the color of all the other hyperlinks on the page. By drawing less attention to the ads and making them seem like they are just part of the content, you'll get more clicks.
4. Target Higher-Paying Keywords: Many AdSense publishers focus their content on the so-called "high-paying keywords" that garner multiple dollars per click. But those topics are rare and extremely competitive. Many advertisers don't even place those kinds of bids on the content network (AdSense), reserving them exclusively for the ads that get shown on the search network (search result pages). That said, you still want to think about the topics you're writing about. A lot of keywords are worth only a few cents per click. You want keywords that are worth 25 or 50 cents per click. This doesn't mean your overall niche has to change, just that you need to choose more profitable keywords within the niche. For example, instead of "cooking a turkey", write about "cooking schools".
5. Add More Content: The easiest way to increase your earnings is to add more content. It gets you more traffic (see #1 above) but it also adds "stickyness" to your site, ensuring that visitors read your content and that they come back. This gives you more opportunities to get clicks from those visitors.
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